Tag Archives: social media

Creating a Stand-Out LinkedIn Profile

LinkedIn Profile

Creating a Stand-Out LinkedIn Profile

We’ve written at some length on crafting your perfect resume, but in this post, we wanted to focus on an increasingly important tool in your job search armory – your LinkedIn profile.

LinkedIn is rapidly becoming a “must have” addition to the more traditional presentation route of the regular resume and cover letter. The site has streamlined the job search and recruitment process on both ends. If you do not have a LinkedIn profile yet, then this would be the time to create one and get it going for a boost in your job search and career. If you already have a profile, you need to optimize it, to get the best out of your account.

In other articles, TAG delves further in to some of the more personal platforms such as Facebook and Twitter, and how you can utilize them to your professional advantage. But here we want to give you some tips on how to make your profile stand out from the crowd a bit more.

Starting from the top

If you want to edit any information on your LinkedIn profile, you can just hover the cursor on the field to find the edit button. Click on the button, edit the information and do not forget to save the changes. When you are assigning a name to your profile, keep it simple so that it’s easy for potential recruiters to find you. Don’t try and be too clever with what you think are attention-grabbing titles. Just be direct, crisp and professional in what you use.

What makes a good Headline?

For any employer or recruitment professional looking at your profile, it is so important that you get this part right. By default, LinkedIn will always fill in your headline with your current job title and employer. And unfortunately, the vast majority of candidates just leave it. Don’t. This is what they call “prime advertising real estate.” And in this case, what you are advertising is yourself. Remember there are days when those employers and recruitment professionals are skimming through so many possible candidates that they do not want to waste their time on headlines that seem boring, confusing, smack of desperation or try to be too clever for their own good. They want something that grabs their attention.

Here’s an example from TAG’s specialty field of Healthcare Recruiting.  Instead of the prosaic “Nursing Home Administrator, help those searching by expanding the Headline to focus on your unique qualifications:

“Nursing Home Administrator – Operational, Regulatory and Staff Management Expertise with Exceptional Resident and Family Satisfaction Record.”

Be specific

Always keep in mind who you’re trying to reach with the headline, and what you can do to stand out from your competition. The more specific you are, the better. If you are a nurse that specializes in a particular area, let those employers and recruitment consultants know right off the bat:

“Caring and experienced Registered Nurse with a history of helping pediatric cancer patients and their families feel at ease through treatment and recovery.”

Get the right profile picture

It might seem obvious but don’t stick to a profile picture from one of your other social accounts and go “oh that’ll do.” LinkedIn is a professional network so it is best you stick to a clear picture in a professional background. It is easier to remember faces than names, so it is a good way to leave a positive mark on a recruiters’ memory.

Use the multimedia functions

LinkedIn allows you to add videos, documents, and photographs to your account. Use them to your benefit wherever you can. Put up a presentation clip, particularly one you know you have done a good job on. Add pictures that are relevant to your work. If you have a short video clip that, put it up there. In short, be creative with these features as they can immeasurably boost your profile.

Add a work summary

The perfect work summary will attract more eyeballs and interest to your profile. Give a comprehensible and interesting outline of your expertise and experience. Mention certain examples to add weight to your words. Recommendations from fellow colleagues and bosses count a lot, so do get those.

Get Connected

Network and add more connections. The more you connect, the wider your professional network becomes. LinkedIn is an incredibly powerful tool but remember, your profile is a living, breathing thing! Don’t leave it alone.  Continue to refresh and improve it, and if you give it a bit of time, you will see it boost your career.

Talent Achievement Group is a Healthcare Recruiting firm based in Calabasas,CA.  For more information, visit us @ www.tagachieve.com For further reading on all things career-related, TAG recommends www.themuse.com

How to Create and Maintain Employer-Friendly Social Media Profiles

social media

It may well be that you frequently use Facebook and Twitter to let everyone know about your likes and interests. You may also rely on a basic LinkedIn profile. But have you ever seriously considered the benefits of using your everyday online activities to give a boost to your career and impress prospective employers?

The truth is very few people do it and use the power of their social media profiles as a calling card for prospective employers. But employers are increasingly discovering your online profile, and using it as a means to better understand you.  Below we offer a few tips as to how you can maximize your presence on Facebook, Twitter, and other social networks to pull opportunity towards you.

Treat your social media profiles as an extension of your resume

Your Facebook and Twitter social media profiles offer a unique opportunity to go further than the mere professional accomplishments of your resume. They give an insight in to your world on a more personal level. However despite this obvious benefit, there is no reason why your social accounts cannot combine the best of both personal and professional worlds. Think about interspersing your day-to-day lifestyle posts with more professional milestones, and start leveraging the incredible reach of these platforms.

Talk about and post links to a particular conference that you are attending; focus on any important presentations you might have been part of; mention any recent awards you’ve been given. And don’t limit it to just professional work. Any outside activities that are close to your heart such as participation/organization of a charity event will reflect well on you. All of these help potential employers to get a better feel for you as a person while learning more about you.

Maximize your LinkedIn page

LinkedIn has become increasingly powerful as an online professional networking tool.  But often, users are very casual in the way they present their professional achievements on the site.  Don’t be lazy and just copy and paste your resume information on to the site. Use the unique formatting options that LinkedIn provides, such as clear-cut headlines and sub-headings.  You really want to optimize your values and achievements so they stand out for prospective employers.

Edit your resume content so that your headlines are attention grabbing.  Review the order of your job history and make sure previous employment is listed in a crisp format and doesn’t drag on.  And those personal and professional recommendations are important to include.

Use LinkedIn’s multimedia functions

LinkedIn allows you to add videos, documents, and photographs to your account. Use them to your benefit wherever you can. Put up a presentation clip, particularly one you know you have done a good job on. Add pictures that are relevant to your work.  If you have a short video clip that, put it up there. In short, be creative with these features as they can immeasurably boost your profile.

Build and expand your network

Don’t just limit your “friending” activities to friends, friends of friends, friends of friends of friends etc. Be proactive about searching out organizations you admire, connecting with senior level employees and HR representatives. Feel free to make informed, intelligent comments on any particular content they pose, with the emphasis on “informed: and intelligent!  You should never leave any comment that may be construed as negative.  Use the opportunity to introduce yourself on an informal basis wisely. It’s called “Social Media” not “Anti-Social Media” for a reason!

Perform a “content edit” across all your Social accounts

It might seem obvious but if you are planning to move in to the job market, it’s well worth it. That Pinterest photo that seemed a good idea at the time might not look quite so flattering in a professional context!  It’s easy to control your own output on Facebook, but if you allow your friends to post on your Timeline or tagged photos to appear, perhaps there are one or two that could judiciously be hidden from sight. This “content edit” is something you should get in to the habit of doing once a month. It takes no time and could make all the difference.

Presenting yourself through through the proper use of social media profiles is a powerful addition to your job-seeking arsenal. Remember, it is an extension of you and it should always reflect the persona you want to project to the outside world.